Punching In

On the Frontlines of the New Brand Cultu
Product Number: EB00235475
Released: Mar 18, 2014
Business Term: 26 Circ
ISBN: #9780061750564
Please log in to view pricing

Description

During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

x-large
Author(s): Alex Frankel
Original Publish Date: Mar 17, 2009

Sign up for our email newsletter