Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke
Product Number: EB00236440
Released: Mar 18, 2014
Business Term: 26 Circ
ISBN: #9780061982866
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Description

The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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Author(s): Michael Levine
Original Publish Date: Oct 06, 2009

All formats/editions

CD
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Author(s): Michael Levine
Narrator(s): Tom Weiner
Product Number DD4234
Released: Sep 02, 2009
Business Term: Purchase
ISBN: #9781433295676
eAudio
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Author(s): Michael Levine
Narrator(s): Tom Weiner
Product Number Z100096588
Released: Jun 21, 2015
Business Term: Purchase
ISBN: #9781481585255

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