Drawing on the same experimental methods that made "Predictably Irrational" such a hit, Ariely emphasizes the important role that irrationality plays in our day-to-day decision-making--not just in the financial marketplace but in the most personal aspects of our lives.
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by Dan Ariely
by Dan Ariely, Jeff Kreisler
by Dan Jenkins
by Dan Gutman
by Dan Smith
"Through a number of experiments, Ariely draws sweeping conclusions as to the rationality of human decision making regarding economics and the benefits of departures from that rationality. The conclusion? Irrationality is not all bad, and people have more complicated motivations than simple economic gain. The audio format may deprive the listener of some content. The book contains some graphs and figures for which the listener is referred to an "enhanced audio CD." But no accommodation has been made for listeners using a downloaded file. Simon Jones has a breezy conversational style that works well with Ariely's easygoing writing style. J.E.M. (c) AudioFile 2010, Portland, Maine"
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