Captivology

The Science of Capturing People's Attention
eAudio - unabridged
Audio (7.98 hours)
Product Number: Z100087273
Released: Mar 03, 2015
Business Term: Purchase
ISBN: #9780062373670
Narrator/s: Lloyd James
Publisher: HarperAudio
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Description

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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Author(s): Ben Parr
Original Publish Date: Mar 03, 2015

All formats/editions

CD
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Author(s): Ben Parr
Narrator(s): Lloyd James
Product Number DD15887
Released: Mar 03, 2015
Business Term: Purchase
ISBN: #9781481533591
eBook
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Author(s): Ben Parr
Product Number EB00425234
Released: Mar 03, 2015
Business Term: 26 Circ
Publisher: HarperOne
ISBN: #9780062324207

Professional reviews

"A variety of inputs--visual, auditory, tactile, verbal--can help grab and hold our attention, says the author of this captivating discussion. Narrator Lloyd James does his part in promoting listeners' attention with his energetic interpretations and understated enthusiasm. He's especially deft at using pauses to heighten the importance of certain words and phrases. These skills complement the author's fluid writing, which describes the science behind entering people's consciousness and remaining prominent in an age of continual interruptions. The author, a former editor at a social media company, balances the studies he cites with memorable cross-cultural stories and interviews with prominent leaders. His insights about the power of subtle word choices to change attitudes--for example, "gun safety" vs. "gun control"--will fascinate anyone with a product or cause to promote--or a politician he or she wants you to vote for. T.W. © AudioFile 2016, Portland, Maine"

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