Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets
eAudio - unabridged
Audio (8.12 hours)
Product Number: Z100113896
Released: Jun 14, 2016
Business Term: Purchase
ISBN: #9780062471932
Narrator/s: Sean Pratt
Publisher: HarperAudio
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Description

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isnA??t about beating the competition at the old game. ItA??s about inventing a whole new gameA??defining a new market category, developing it, and dominating it over time. You canA??t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, youA??re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of A??category kingsA?A?? companies such as Amazon, Salesforce, Uber, and IKEAA??that give us new ways of living, thinking or doing business, often solving problems we didnA??t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customersA?? brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The InnovatorA??s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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Original Publish Date: Jun 14, 2016

All formats/editions

CD
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Narrator(s): Sean Pratt
Product Number DD25682
Released: Jun 14, 2016
Business Term: Purchase
ISBN: #9781504735261
eBook
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Product Number EB00623802
Released: Jun 14, 2016
Business Term: 26 Circ
Publisher: Harper Business
ISBN: #9780062407627

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