Never Lost Again

The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
eAudio - unabridged
Audio (10.02 hours)
Product Number: Z100138694
Released: Jun 19, 2018
Business Term: Purchase
ISBN: #9780062879554
Narrator/s: Rob Shapiro
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Description

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, PokEmon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for PokEmon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map.

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Author(s): Bill Kilday
Original Publish Date: Jun 19, 2018

Bundle:

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Never Lost Again
Product Number: BX00073720
Product Number:Z100138694
Product Number:DD39115

All formats/editions

CD
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Author(s): Bill Kilday
Narrator(s): Rob Shapiro
Product Number DD39115
Released: May 29, 2018
Business Term: Purchase
ISBN: #9781982528904
eBook
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Author(s): Bill Kilday
Product Number EB00708960
Released: May 29, 2018
Business Term: 26 Circ
Publisher: HarperBusiness
ISBN: #9780062673053

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