We First

How Brands and Consumers Use Social Media to Build a Better World
Product Number: EB00477664
Released: Jul 28, 2014
Business Term: 52 Circ / 730 Day
ISBN: #9780230120532
Publisher: St. Martin's Press
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Description

Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlE as well as a bold plan for how corporations need to rethink their strategies.

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Author(s): Simon Mainwaring
Original Publish Date: Jun 07, 2011

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eAudio
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Author(s): Simon Mainwaring
Narrator(s): John Lee
Product Number Z100028062
Released: Aug 30, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452623856

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