Ben & Jerry'?s has one. So do Tiffany'?s and Smucker'?s and Microsoft. It doesn'?t matter whether you'?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'?s future and, ultimately, its success. Selected from among America'?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members. From the Trade Paperback edition.
by Peter Abrahams
by Steve Farber, Harlan Abrahams
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