Everything Is Obvious

*Once You Know the Answer
eAudio - unabridged
Audio (8.65 hours)
Product Number: Z100023752
Released: Mar 29, 2011
Business Term: Purchase
ISBN: #9780307879981
Narrator/s: Duncan J. Watts
Publisher: Books on Tape
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By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these "influencers" in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.

Author(s): Duncan J. Watts
Original Publish Date: Mar 29, 2011

All formats/editions

Author(s): Duncan J. Watts
Product Number EB00152807
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780385531696

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