Demand

Creating What People Love Before They Know They Want It
Product Number: EB00152703
Released: Dec 27, 2013
Business Term: 2 Year
ISBN: #9780307887344
Publisher: Crown Business
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Description

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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Original Publish Date: Oct 04, 2011

All formats/editions

CD
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Narrator(s): Dave Courvoisier
Product Number DD1518
Released: Nov 01, 2011
Business Term: Purchase
Publisher: HighBridge Company
ISBN: #9781611746518
eAudio
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Narrator(s): Dave Courvoisier
Product Number Z100020654
Released: Oct 11, 2011
Business Term: Purchase
Publisher: Highbridge Company
ISBN: #9781611746525

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