Join the Club

How Peer Pressure Can Transform the World
Author(s): Tina Rosenberg
Original Publish Date: Mar 29, 2011
eAudio - unabridged
Audio (16.28 hours)
Product Number: Z100023936
Released: Mar 29, 2011
Business Term: Purchase
ISBN: #9780307934550
Narrator/s: Dana Green
Publisher: Books on Tape
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In the style of The Tipping Point or Freakonomics, a groundbreaking book that will change the way you look at the world. The fearless Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing work on how Eastern Europe faced the crimes of Communism, garnered both the National Book Award and the Pulitzer Prize. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.

Professional reviews

"Rosenberg explores what she believes is the cure for cultural ills such as teen smoking, AIDS, oppressive governments, alienated church-goers, and more--positive peer pressure. Dana Green's upbeat, slightly didactic delivery lends conviction to Rosenberg's beliefs. Some of her ideas are have been around for quite some time; after all, advertising agencies and Alcoholics Anonymous, which excel at social persuasion, are hardly new. But the founder of A.A. and early Mad Men might be surprised by the range of intractable problems that Rosenberg asserts can be solved by identify marketing. While the case histories she provides don't necessarily coalesce into a comprehensive whole, Green's voice is always clear and well timed. F.C. (c) AudioFile 2011, Portland, Maine"