Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time
Product Number: EB00276223
Released: Apr 10, 2014
Business Term: 2 Year
ISBN: #9780316290029
Publisher: Hachette Books
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Description

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything...?rom our tastes to our language to the face of Main Street" (Fortune).

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