In Pursuit of Elegance

Why the Best Ideas Have Something Missing
Product Number: EB00152801
Released: Dec 27, 2013
Business Term: 2 Year
ISBN: #9780385530354
Publisher: Crown Business
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Description

What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements-seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's "not there" often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

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Original Publish Date: May 19, 2009

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eAudio
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Narrator(s): Malcolm Hillgartner
Product Number Z100093709
Released: Jun 16, 2015
Business Term: Purchase
ISBN: #9781481552905

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