Platform

The Art and Science of Personal Branding
Product Number: EB00729963
Released: Feb 05, 2019
Business Term: 2 Year
ISBN: #9780399581397
Publisher: Lorena Jones Books
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Description

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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Author(s): Cynthia Johnson
Original Publish Date: Feb 05, 2019

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eAudio
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Author(s): Cynthia Johnson
Narrator(s): Cynthia Johnson
Product Number Z100142093
Released: Feb 05, 2019
Business Term: Purchase
Publisher: Books on Tape
ISBN: #9781984833495

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