Sexy Little Numbers

How to Grow Your Business Using the Data You Already Have
Original Publish Date: Sep 04, 2012
eAudio - unabridged
Audio (7.27 hours)
Product Number: Z100026214
Released: Sep 04, 2012
Business Term: Purchase
ISBN: #9780449009925
Narrator/s: Steve Kramer
Publisher: Books on Tape
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Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were. In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. Figure out precisely which communication or media brought a customer to your company's web site and what that customer will do once she arrives. Predict which products or services customers will want in the future. Learn which customers are preparing to defect to the competition and how to stop them. Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouthor some combination of all these factors. Drill your geographic targeting down to the regional, zip code, and even neighborhood level. Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in financ

All formats/editions

Product Number EB00152706
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780307888365

Professional reviews

"The principal author has been at the forefront of marketing analytics, which uses consumer behavior patterns to design more effective customer recruitment and retention strategies. In this carefully written guide, he argues that businesses of all sizes ignore available consumer data that could help them fine-tune their product offerings, advertising, and loyalty programs. It's an intellectually impressive book but also immensely accessible because it's anchored in down-to-earth stories about how well-known organizations get ahead by analyzing what customers view, explore, and buy. Narrator Steve Kramer captures the author's can-do attitude with his infectious energy and rock-steady phrasing. His performance combines the assuredness of the many elder wise men he's voiced over the years with the relaxing appeal of an irresistible sales executive. T.W. (c) AudioFile 2013, Portland, Maine"