Salt Sugar Fat

How the Food Giants Hooked Us
eAudio - unabridged
Audio (14.57 hours)
Product Number: Z100029850
Released: Feb 26, 2013
Business Term: Purchase
ISBN: #9780449808726
Narrator/s: Scott Brick
Publisher: Books on Tape
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Description

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic The Huffington Post Men's Journal MSN (U.K.) Kirkus Reviews Publishers Weekly #1 NEW YORK TIMES BESTSELLER WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In the spring of 1999 the heads of the world's largest processed food companies-from Coca-Cola to Nabisco-gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation-114 slides in all-making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room-the CEO of General Mills-stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century-including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more-Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed-in a technique adapted from tobacco companies-to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to conc

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Author(s): Michael Moss
Awards:2013-New York Times Bestseller
Original Publish Date: Feb 26, 2013

All formats/editions

eBook
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Author(s): Michael Moss
Product Number EB00164772
Released: Dec 29, 2013
Business Term: 2 Year
Publisher: Random House
ISBN: #9780679604778

Professional reviews

"The author investigates the surreptitious, drug-like effects of salt, sugar, and fat in our diet and how major food companies manipulate these effects to boost their profits. Scott Brick keeps the narrative entertaining and intriguing. His full-bodied voice and expert pacing prevent the research and statistics from becoming dry. Further, he helps listeners navigate the controversial points regarding the policies of government and private entities that put the health of their organizations ahead of public health. As the fascinating links between food items, societal changes, dietary habits, marketing, and medical problems are revealed, Brick ensures that the relationships between these trends stay clear. He also provides moments of liveliness, such as when he impersonates Tony the Tiger's iconic slogan: "It's GR-R-R-R-R-R-REAT!" M.F. (c) AudioFile 2013, Portland, Maine"

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