Jump-Starting the Stalled Fundraising Campaign

Product Number: EB00061258
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9780470500385
Publisher: Wiley
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Description

Take your fundraising campaign from stuck to sensational Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses: -Fundraising in a challenging economic environment -Knowing how to identify opportunities -How to re-engage board, staff, and volunteers -Prospect identification, cultivation, and solicitation -Communicating more effectively to attract additional support -Building on opportunities for change across the organization Stuck? Jump-start your campaign today with Julia Walker's step-by-step guidance, practical tools, and clear strategies for getting your nonprofit's campaign back on the road to success.

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Author(s): Julia I. Walker
Original Publish Date: Jun 15, 2009

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