Ethnography Essentials

Designing, Conducting, and Presenting Your Research
Product Number: EB00058251
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9780470552964
Publisher: Jossey-Bass
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A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.

Author(s): Julian Murchison
Series No: 25
Original Publish Date: Jan 21, 2010

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