Pay Attention!

How to Listen, Respond, and Profit from Customer Feedback
Product Number: EB00061500
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9780470627426
Publisher: Wiley
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Description

Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: -Understand Customer Expectations -Embrace and implement The RATER Factors -Define who you are and what you offer -Become E.T.D.B.W. (Easy To Do Business With) -Connect with your audience in all mediums -React appropriately and respond immediately to customer feedback -Recover sincerely when things go wrong All you need is to Pay Attention!

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Original Publish Date: Apr 15, 2010

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