...And the Clients Went Wild!

How Savvy Professionals Win All the Business They Want
Author(s): Maribeth Kuzmeski
Original Publish Date: Jul 30, 2010
Product Number: EB00056276
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9780470769904
Publisher: Wiley
Please log in to view pricing


Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? -Find real-life examples of success from some of today's best businesses -Shows how to integrate and benefit from both traditional and new marketing methods -Uses the proven business growth strategy Red Zone Marketing as a central concept -Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

All formats/editions

Author(s): Maribeth Kuzmeski
Narrator(s): Walter Dixon
Product Number Z100154679
Released: Sep 06, 2019
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469054643