NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by A.O. Scott
by L. Ron Hubbard, Brandon Sanderson, Orson Scott Card, Jerry Pournelle, Jody Lynn Nye, Ciruelo, Erik Bundy, Erin Cairns, Jonathan Ficke, Jeremy TeGrotenhius, Vida Cruz, Cole Hehr, Darci Stone, N.R.M. Roshak, Diana Hart, Amy Henrie Gillett, Janey Bell, Eneasz Brodski
by Scott Ventrella
by Sylvia Branzei
by Gordon Korman
by Nancy Krulik
Sign up for our email newsletter