The Creative Curve

How to Develop the Right Idea, at the Right Time
Author(s): Allen Gannett
Original Publish Date: Jun 12, 2018
eAudio - unabridged
Audio (7.17 hours)
Product Number: Z100129739
Released: Jun 12, 2018
Business Term: Purchase
ISBN: #9780525633525
Narrator/s: Allen Gannett
Publisher: Books on Tape
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Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius—of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

All formats/editions

Author(s): Allen Gannett
Product Number EB00712662
Released: Jun 12, 2018
Business Term: 2 Year
Publisher: Currency
ISBN: #9781524761721

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