Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Product Number: EB00030557
Released: May 22, 2007
Business Term: Purchase
ISBN: #9780547347660
Publisher: Mariner Books
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small-business owner should have on his or her shelf.

Author(s): Jay Conrad Levinson
Original Publish Date: May 22, 2007

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