Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Product Number: EB00392778
Released: Sep 30, 2014
Business Term: 2 Year
ISBN: #9780698176911
Publisher: Portfolio
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Description

A primer on the future of PR, marketing and advertising - now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." -Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Author(s): Ryan Holiday
Original Publish Date: Sep 30, 2014

All formats/editions

eAudio
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Author(s): Ryan Holiday
Narrator(s): Ryan Holiday
Product Number Z100148410
Released: Feb 26, 2019
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469071664

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