Building a StoryBrand

Clarify Your Message So Customers Will Listen
Product Number: EB00700062
Released: Oct 10, 2017
Business Term: 26 Circ
ISBN: #9780718033330
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Description

The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Author(s): Donald Miller
Original Publish Date: Oct 10, 2017

All formats/editions

CD
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Author(s): Donald Miller
Narrator(s): Donald Miller
Product Number BN11695
Released: Oct 10, 2017
Business Term: Purchase
Publisher: Brilliance Audio
ISBN: #9781536693157
eAudio
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Author(s): Donald Miller
Narrator(s): Donald Miller
Product Number Z100123477
Released: Oct 10, 2017
Business Term: Purchase
ISBN: #9780718074326

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