Buying In

The Secret Dialogue between What We Buy and Who We Are
eAudio - unabridged
Audio (9.35 hours)
Product Number: Z100018970
Released: Jun 17, 2008
Business Term: Purchase
ISBN: #9780792755715
Narrator/s: Robert Fass
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Description

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

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Author(s): Rob Walker
Original Publish Date: Jun 17, 2008

All formats/editions

eBook
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Author(s): Rob Walker
Product Number EB00165249
Released: Dec 29, 2013
Business Term: 2 Year
Publisher: Random House
ISBN: #9781588367297

Professional reviews

"Brands and their marketing have great influence on our buying habits; now we can find out how they work. After years of study and research, the author explores products from tennis shoes to beer, and brands from Red Bull to Hello Kitty. Narrator Robert Fass sounds enthusiastic as he sells an idea the author calls "murketing," a word combination of "murky" and "marketing." Fass puts the energy of a caffeinated sports drink into his delivery, projecting the author's message like a super-salesman. He modulates his tone and volume to keep listeners' attention as they learn the trade secrets of "commercial persuasion." Since the audiobook has no complicated plot or characters, it would fit nicely into one's library for stop-and-go listening. J.A.H. 2009 Audies Finalist (c) AudioFile 2008, Portland, Maine"

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