Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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by Martin Walker
by Fred Reichheld, Rob Markey
by Dale Carnegie and Associates, Inc.
"Brands and their marketing have great influence on our buying habits; now we can find out how they work. After years of study and research, the author explores products from tennis shoes to beer, and brands from Red Bull to Hello Kitty. Narrator Robert Fass sounds enthusiastic as he sells an idea the author calls "murketing," a word combination of "murky" and "marketing." Fass puts the energy of a caffeinated sports drink into his delivery, projecting the author's message like a super-salesman. He modulates his tone and volume to keep listeners' attention as they learn the trade secrets of "commercial persuasion." Since the audiobook has no complicated plot or characters, it would fit nicely into one's library for stop-and-go listening. J.A.H. 2009 Audies Finalist (c) AudioFile 2008, Portland, Maine"
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