Much of our business thinking is shaped by delusions-errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
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"In his latest book, financial writer Rosenzweig debunks superficialities and delusions common in today's business world. The author cites what he sees as the biggest problem facing companies today: the so-called "halo effect"--namely the notion that when a company's sales are up or down, the ability of its managers and the performance standards of its workers are viewed as the primary cause. As narrator Jim Manchester attempts to vocally break down the often-complex information that Rosenzweig provides, his linear reading becomes monotonous and repetitive. His flat tone, which registers an overall lack of enthusiasm, is too restrained to keep listeners interested for the duration. L.B. (c) AudioFile 2009, Portland, Maine"
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