IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
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by David Wessel
by Leonard David
by David L. Mearns
by David Desteno
by David Bell
by David A. Kaplan
by David Rockefeller
by David Allen
by David Bach
by David Chilton
by Kelley Armstrong
by David E. Hoffman
"With his resonant voice sounding as relaxed as ever, itÕs clear that narrator Dan Woren is totally connected to this stimulating audiobook. Conveying thoughtfulness without pretense, he has a limitless range of pitch combinations that always make his phrasing sound fresh. In this work two design and engineering geniuses (one invented the computer mouse) offer an accessible process for becoming a fearless and productive creator. Among their many recommendations are accepting frequent failure as part of the process, staying alert for creative opportunities, and cultivating empathy for those who will use your creation. Their snappy writing and urgency about putting ideas into action make listening to this can-do lesson an invigorating ride. T.W. © AudioFile 2013, Portland, Maine"
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