Thank You for Arguing, Third Edition

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Product Number: EB00688363
Released: Jul 04, 2017
Business Term: 2 Year
ISBN: #9780804189941
Publisher: Three Rivers Press
Please log in to view pricing


A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

Author(s): Jay Heinrichs
Original Publish Date: Jul 04, 2017

All formats/editions

Author(s): Jay Heinrichs
Narrator(s): Jay Heinrichs
Product Number Z100123855
Released: Jan 02, 2018
Business Term: Purchase
Publisher: Books on Tape
ISBN: #9780525524403

Sign up for our email newsletter