Ethical Chic

The Inside Story of the Companies We Think We Love
Product Number: EB00177696
Released: Jan 14, 2014
Business Term: Purchase
ISBN: #9780807000953
Publisher: Beacon Press
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Description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals-oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills-honed from more than two decades as a business journalist-to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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Author(s): Fran Hawthorne
Original Publish Date: Jun 19, 2012

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