The Anatomy of Persuasion

How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!
Product Number: EB00723493
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814417010
Publisher: AMACOM
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Description

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.

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Author(s): Norbert Aubuchon
Original Publish Date: Jun 27, 2007

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