Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Product Number: EB00724888
Released: May 04, 2018
Business Term: 26 Circ
ISBN: #9780814432525
Publisher: AMACOM
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Description

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

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Author(s): Maria Veloso
Original Publish Date: Feb 15, 2013

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