The Innovative Sale

Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
Product Number: EB00724907
Released: May 04, 2018
Business Term: 26 Circ
ISBN: #9780814433485
Publisher: AMACOM
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Description

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: * Define the sales challenge * Question assumptions and look for ways to reframe the problem * Mine unrelated situations for fresh solutions * Get comfortable with feeling lost as you explore new directions * Break some rules and learn to "grow with the flow" The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before-in ways they never imagined possible.

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Author(s): Mark Donnolo
Original Publish Date: Feb 20, 2014

All formats/editions

CD
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Author(s): Mark Donnolo
Narrator(s): Walter Dixon
Product Number CA0384
Released: Oct 02, 2014
Business Term: Purchase
ISBN: #9781490638850
eAudio
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Author(s): Mark Donnolo
Narrator(s): Walter Dixon
Product Number Z08991
Released: Oct 01, 2014
Business Term: Purchase
ISBN: #9781490638737

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