Supercommunicator

Explaining the Complicated So Anyone Can Understand
Product Number: EB00723626
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814433690
Publisher: AMACOM
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Description

In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is, our schools are producing increasing amounts of these incredible brainiacs. The bad news is, oftentimes they are the only ones who can comprehend their accomplishment and why the world is better for it.Supercommunicator recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In this groundbreaking, one-of-a-kind book, learn how to:- Distill details and data into big ideas - Deliver meaning to audiences - Use storytelling to captivate and educate - Humanize content to make complicated ideas more tangible - Layer harder ideas on top of easier ideas - Strip away complex language, jargon, and acronyms - Use analogies to explain unfamiliar areas - And moreYour latest technical development deserves more funding, media exposure, and public awareness-but nobody understands what it means! This invaluable resource reveals how to make the complex comprehensible, and the dry deeply compelling.

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Author(s): Frank Pietrucha
Original Publish Date: May 15, 2014

All formats/editions

CD
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Author(s): Frank Pietrucha
Narrator(s): Sean Pratt
Product Number CA0397
Released: Jan 23, 2015
Business Term: Purchase
ISBN: #9781490649849
eAudio
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Author(s): Frank Pietrucha
Narrator(s): Sean Pratt
Product Number Z09409
Released: Mar 14, 2015
Business Term: Purchase
ISBN: #9781490649962

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