Persuasion Equation

The Subtle Science of Getting Your Way
Product Number: EB00723644
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814434185
Publisher: AMACOM
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Description

In a nutshell, doesn't so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion—a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:- Radiate an aura of expertise- Win trust and leverage credibility- Build a business case that appeals to both heart and mind- Adapt for personality, gender, and generational differences- Perfect the five-step persuasion process- Generate group buy-in- And much more!Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

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Author(s): Mark Rodgers
Original Publish Date: May 06, 2015

All formats/editions

CD
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Author(s): Mark Rodgers
Narrator(s): Don Hagen
Product Number DD18120
Released: Jul 14, 2015
Business Term: Purchase
ISBN: #9781469061603
eAudio
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Author(s): Mark Rodgers
Product Number Z100137404
Released: Feb 22, 2018
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469061733

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