Marketing

The Brian Tracy Success Library
Product Number: EB00723646
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814434222
Publisher: AMACOM
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Description

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford-and then give it to them-you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base Set yourself apart from the competition Answer three crucial questions about any new product or service Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Become truly customer-focused Make the most of your distribution channels Master the concepts of specialization, differentiation, segmentation, and concentration Give customers a reason to switch from your competitors And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

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Author(s): Brian Tracy
Original Publish Date: Jun 11, 2014

All formats/editions

eAudio
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Author(s): Brian Tracy
Narrator(s): Brian Tracy
Product Number Z100102573
Released: Oct 13, 2015
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469030548

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