Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Product Number: EB00723673
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814436141
Publisher: AMACOM
Please log in to view pricing

Description

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common-besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies-including Chipotle, Toyota, Unilever, Tesla, General Electric, and more-who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:- The Iconoclastic Leader- Disruptive Innovation- A Higher Purpose- Built In, Not Bolted On- Mainstream Appeal- A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

x-large
Author(s): E. Freya Williams
Original Publish Date: Aug 12, 2015

All formats/editions

CD
x-large
Author(s): E. Freya Williams
Narrator(s): Kelly Bourquin
Product Number DD24444
Released: Apr 05, 2016
Business Term: Purchase
ISBN: #9781469095868
eAudio
x-large
Author(s): E. Freya Williams
Narrator(s): Kelly Bourquin
Product Number Z100102885
Released: Oct 13, 2015
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469062297

Sign up for our email newsletter