Millennials With Kids

Marketing to this Powerful and Surprisingly Different Generation of Parents World of Unrelenting Change
Product Number: EB00723689
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814436592
Publisher: AMACOM
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

Original Publish Date: Aug 19, 2015

All formats/editions

Product Number CA0330
Released: Dec 15, 2015
Business Term: Purchase
ISBN: #9781501906640
Product Number Z11620
Released: Nov 15, 2015
Business Term: Purchase
ISBN: #9781501906527

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