Lead Right for Your Company's Type

How to Connect Your Culture with Your Customer Promise
Product Number: EB00723745
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814438008
Publisher: AMACOM
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:A small arts college destabilized by top-down rules designed for a predictable and dependable companyA mid-tier retail chain derailed by leadership demands for superior products instead of reliably low pricesA software giant brought to its knees by prioritizing profits over innovationInsightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills—and stop them at their source.

Original Publish Date: Jul 20, 2017

All formats/editions

Product Number BN11544
Released: Jul 20, 2017
Business Term: Purchase
Publisher: Brilliance Audio
ISBN: #9781536663174

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