Secret Sauce

How to Pack Your Messages with Persuasive Punch
Author(s): Harry Mills
Original Publish Date: Feb 21, 2017
Product Number: EB00723748
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814438077
Publisher: AMACOM
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The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

All formats/editions

Author(s): Harry Mills
Product Number BN11227
Released: Feb 21, 2017
Business Term: Purchase
Publisher: Brilliance Audio
ISBN: #9781536627503

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