Jobs To Be Done

A Roadmap for Customer-Centered Innovation
Product Number: EB00723749
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814438084
Publisher: AMACOM
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"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: * Gather valuable customer insights * Turn those insights into new product ideas * Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.

Original Publish Date: Nov 15, 2016

All formats/editions

Narrator(s): Tim Andres Pabon
Product Number CA0525
Released: Jun 02, 2017
Business Term: Purchase
ISBN: #9781501958366
Narrator(s): Tim Andres Pabon
Product Number Z13237
Released: Jun 08, 2017
Business Term: Purchase
ISBN: #9781501958243

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