Jobs To Be Done

A Roadmap for Customer-Centered Innovation
Original Publish Date: Nov 15, 2016
Product Number: EB00723749
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814438084
Publisher: AMACOM
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In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company's success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. Learn how to put that into practice by discovering how to:- Gather valuable customer insights- Turn those insights into new product ideas- Test and iterate until you find successDon't miss out on what Foreword Reviews described as "highly organized and expertly crafted...? Company leaders looking for ways to institutionalize innovation are sure to find it here." To maximize your company's success, begin with the customer!

All formats/editions

Narrator(s): Tim Andres Pabon
Product Number CA0525
Released: Jun 02, 2017
Business Term: Purchase
ISBN: #9781501958366
Narrator(s): Tim Andres Pabon
Product Number Z13237
Released: Jun 08, 2017
Business Term: Purchase
ISBN: #9781501958243

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