Jobs To Be Done

A Roadmap for Customer-Centered Innovation
Product Number: EB00723749
Released: Apr 15, 2018
Business Term: 26 Circ
ISBN: #9780814438084
Publisher: AMACOM
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Description

"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here."—Foreword Reviews Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want...?nd start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: * Gather valuable customer insights * Turn those insights into new product ideas * Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.

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Original Publish Date: Nov 15, 2016

All formats/editions

CD
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Narrator(s): Tim Andres Pabon
Product Number CA0525
Released: Jun 02, 2017
Business Term: Purchase
ISBN: #9781501958366
eAudio
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Narrator(s): Tim Andres Pabon
Product Number Z13237
Released: Jun 08, 2017
Business Term: Purchase
ISBN: #9781501958243

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