Gut Feelings

The Intelligence of the Unconscious
Product Number: EB00389792
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101202418
Publisher: Penguin Books
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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Author(s): Gerd Gigerenzer
Original Publish Date: Jul 05, 2007

All formats/editions

Author(s): Gerd Gigerenzer
Narrator(s): Dick Hill
Product Number Z10004541
Released: Sep 10, 2007
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781400125050

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