Buzzmarketing

Get People to Talk About Your Stuff
Product Number: EB00392827
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101218402
Publisher: Portfolio
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Description

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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Author(s): Mark Hughes
Original Publish Date: Jul 07, 2005

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