The Language of Trust

Selling Ideas in a World of Skeptics
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Original Publish Date: May 04, 2010
Product Number: EB00399464
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101404553
Publisher: Prentice Hall Press
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Description

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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eAudio
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Narrator(s): Michael Maslansky
Product Number Z100023079
Released: May 04, 2010
Business Term: Purchase
Publisher: Oasis Audio
ISBN: #9781608147212

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