Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business
Product Number: EB00396920
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101444245
Publisher: Portfolio
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Description

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

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Original Publish Date: Sep 02, 2010

All formats/editions

CD
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Narrator(s): Don Hagen
Product Number CA254
Released: Apr 04, 2011
Business Term: Purchase
ISBN: #9781456117412
eAudio
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Narrator(s): Don Hagen
Product Number Z08314
Released: Feb 01, 2014
Business Term: Purchase
ISBN: #9781490618227

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