Built to Sell

Creating a Business That Can Thrive Without You
Product Number: EB00388193
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101514115
Publisher: Portfolio
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Description

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

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Author(s): John Warrillow
Original Publish Date: Apr 28, 2011

All formats/editions

CD
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Author(s): John Warrillow
Narrator(s): Erik Synnestvedt
Product Number CA0005
Released: Aug 11, 2011
Business Term: Purchase
ISBN: #9781461834250
eAudio
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Author(s): John Warrillow
Narrator(s): Erik Synnestvedt
Product Number Z08327
Released: Feb 01, 2014
Business Term: Purchase
ISBN: #9781490618357

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