Super Mario

How Nintendo Conquered America
Product Number: EB00396930
Released: Jun 05, 2014
Business Term: 2 Year
ISBN: #9781101517635
Publisher: Portfolio
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Description

The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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Author(s): Jeff Ryan
Original Publish Date: Aug 04, 2011

All formats/editions

eAudio
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Author(s): Jeff Ryan
Narrator(s): Ray Porter
Product Number Z100096192
Released: Jun 21, 2015
Business Term: Purchase
ISBN: #9781481571623

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