Everyone's a Critic

Winning Customers in a Review-Driven World
Product Number: EB00388249
Released: Oct 16, 2014
Business Term: 2 Year
ISBN: #9781101621486
Publisher: Portfolio
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Description

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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Author(s): Bill Tancer
Original Publish Date: Oct 16, 2014

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eAudio
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Author(s): Bill Tancer
Narrator(s): Sean Pratt
Product Number Z100103057
Released: Oct 13, 2015
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469091556

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