Can We Do That?!

Outrageous PR Stunts That Work—And Why Your Company Needs Them
Product Number: EB00062314
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781118044698
Publisher: Wiley
Please log in to view pricing

Description

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

x-large
Author(s): Peter Shankman
Original Publish Date: Jan 14, 2011

Sign up for our email newsletter