Pricing with Confidence

10 Ways to Stop Leaving Money on the Table
Author(s): Reed Holden, Mark Burton
Original Publish Date: Dec 28, 2010
Product Number: EB00062345
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781118045343
Publisher: Wiley
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Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.